“Oh no. Why my page views drop in such a rapid rate? Where are my customers when I need them the most, dead already?”
Hey no. Customers’ death only contributes 1% to why they leave your business. (Ok, so sad but it’s true).
Now you wonder where the rest 99% customers are and why they also leave you, leave your website?
Find out right here top 5 reasons why your customers never come back!
The #1 reason is “Your site is dead boring”.
I bet that you’ve heard “Content is King” no less than a thousand times.
So why you treat your King with such an attitude? Let it wither in a no-where corner and just update after a month. Broken links are everywhere and applications no longer can be used for months. Customers browse your pages and there’s nothing can keep them stay but count your dead taskbar. And you still want to ask why your customers leave?
The #2 reason is “Your site is too difficult to use”.
"Why my website is too difficult to use while I can use it with no hindrance?"
Hey. It’s a totally different story.
Of course you can master your website easily (If even you also can not master it, there’s nothing for us to discuss more here). But you can’t expect your customers be familiar with all your complicated web applications and function in just 3 minutes. And don’t blame them if they are not patient enough to leave just after 3 minutes. You can hardly find anyone who is tolerating enough to say: “Ok. This site is difficult to use but I’ll find a book and do a research to find out more about how I can find information in it”. You have to be sure that your site is accessible and friendly with all your targeted users or else its failure in attracting more page views is inevitable.
The #3 reason is “Oh gosh, How long will I have to wait for this site to finish its loading process?”.
Time is money. And as anyone who wants to keep his money safe in his pocket, customer won’t throw their precious time out of the window to wait all day for your site to load . “1, 2 ,3, 4 seconds. That’s enough. I’ll leave”
The #4 reason is “Disordered content and uncategorized information”.
It might sound at first a little bit weird since this problem is too obvious and it seems like no one can ever commit such a crime. But it is. This reason contributes no less than 35% why customers leave your site and never come back. Do a small test to your website and check if your site lies in this 35% group. Think in your mind information you want to look for and try to navigate it in your website. If you fail to find it in less than 2 minutes, your site is too difficult to navigate and needs to change.
And the #5 reason, the final one is “Supporting service”.
One analysis conducted by The American Society of Quality Control shows that 68% of customers leave your business because of the Employees’ indifferent attitude toward their project. And your site’s supporting service can show how much you care about your customer, how strong your commitment with your customer’s work is.
Now you might start to sweat because you recognize your site contains at least one of these problems, or even much worse: all of them.
Ok. Ok. Calm down. It might not be too late to reverse the whole situation. Designing website is not a one-chance-in lifetime work and you always have your second chance to fix it.
Find expert web designers and ask for change to your website. You’ll see your website’s traffic improves right after the moment you launch your new homepage!
